Our Story

We are a family business and a community insurance broker. We feel that the micro/SME clients are generally not receiving the level of advice, consistency, and knowledge that the corporates receive when it comes to managing their risks and insurance. We want to stand out as the go to insurance and risk advisor to these business owners through a commitment to expertise and collaboration.

Sense Risk started in 2019, but the journey began in 2017. It was at this time, Emily, our founder, needed some flexibility around supporting their eldest child, who is non-verbal autistic and was due to begin school. She felt let down and disappointed when her then-employer adopted a blanket approach to working from home and declined her request for fear of setting a precedent.

In the following 6 months, her son really struggled to adapt to his new surroundings and routine. This was the catalyst for her setting up Sense Risk, and it was some 12 months later that she decided to create a business that would advocate for the micro/SME business owner and create a culture of collaboration amongst its clients and staff.

Emily felt there was a lot wrong with her profession; the unclarity in policy wordings, the lack of emphasis on qualified staff to advise micro/SME businesses, the old-fashioned cultures and lack of diversity and inclusion across her sector in senior roles. She wants to change all that, and in 2020 Steve joined the business to help see that dream come to fruition; to create a business of qualified and experienced risk and insurance advisors that want to challenge the status quo whilst creating a work culture that promotes better mental health, balance, diversity, and inclusion to the benefit of all.

Emily supporting local businesses
Emily's running medals

Our Values

Our values are shaped by our experiences and a desire to help the community of micro/SME businesses succeed with a commitment to the following:


A qualified and experienced advisor to micro/SME business owners. Expert advice for your business through a commitment to staff development.


Working with you to understand your risks, advising on the insurances you purchase and working with you and insurers to achieve cost effective and flexible covers.


Doing what’s right by you and building a long-standing relationship of trust.

Meet Our Team

Emily Kenna - Director

Emily Kenna

Emily graduated from Bangor University, North Wales in 2003 and started her career soon afterwards with Zurich Insurance as a graduate trainee. She soon realised that she wanted to be a broker and started working for an independent broker in 2005.

This business was bought out by larger businesses during the 13 years Emily spent with the company. She is passionate about improving the profession and believes there is a wealth of opportunity to do so. As such she gets involved in the professional bodies to do just that.

She is diversity and inclusion representative for the Insurance Institute of Bristol, participated in the Chartered Insurance Institute (CII) New Generation Programme and sits on the CII Broking Community Board as she strives to rebuild public trust in our sector.

Emily is also a passionate runner having completed marathons in London, Berlin, Newport, Taunton, Gloucester, and Bournemouth!

Steve Kenna - Director

Steve Kenna

Steve went into insurance straight after A levels some 24 years ago. He worked his way up to Senior Regional Underwriter level having worked for several large insurance companies. In late 2018 he took a break from the sector and worked for one of our clients in the building trade. Steve also believes in the company vision – a business that promotes an ethical approach to clients and staff and wants to see better outcomes for micro/SME business owners to achieve success.

He is a passionate Bristol City supporter, having been a season ticket holder for 35 years.

Not sure where to start?

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